CLICLAB

Channel MSG — Messaging & marketing

The right message, to the right list.

A campaign is only as good as the data behind it. We connect your sends to your actual management system: what the customer bought, when, and what still interests them.

Channel MSGDatabase wired to your systemCompliance GDPRMeasurement opens · clicks · revenue

MSG.01

What we put in place

Six building blocks, taken separately or together depending on where you start from.

Sending

Email campaigns

Templates in your brand colours, segmentation by purchase history, A/B tests, open and click statistics you can actually decide on.

Mobile

SMS and notifications

For what is short and urgent: appointment reminder, order collection, time-limited offer.

Loyalty

Digital loyalty cards

In the phone wallet, with no app to install. Points accumulate from the till, in real time.

Data

A clean customer base

De-duplication, address normalisation, VAT number validation, time-stamped consent.

Automation

Automated journeys

Welcome, abandoned basket, birthday, post-purchase follow-up. Written once, they run on their own.

Compliance

GDPR

Consent, right of access, erasure, record of processing. Designed in from the start, not bolted on afterwards.

MSG.02

The advantage of having the developer in the next room

Most agencies work from the CSV export you send them on Monday. We read your database directly: the segmentation is right, the same day.

In practice: a customer who has just bought does not receive the promotion on that same product the next day. A store can target its own catchment area. A stock-out automatically pauses the campaign pushing that item.

These are details, and they are exactly the details that separate a campaign that earns from a campaign that annoys.

Next step

You have a customer database that is asleep.

Show us what you have, even if it is a spreadsheet from 2019. We will tell you what can be made of it.